Monday, 2 January 2012

Main Tasks - Target Audience - Surveys

To ensure that I market my film at my target audience I have devised a questionnaire which I distributed around the sixthform centre using an opportunity sampling technique.

The following survey was distributed amongst friends and fellow sixthformers:

Thriller Survey

Gender:  M       F

Do you enjoy thriller films?   Y     N

Why do you enjoy/ not enjoy them?

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Do you have a favourite thriller film? Y   N

If yes, what is it?

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Have you ever attended a film festival?   Y    N
Would a film about a cult interest you?  Y     N

What would you expect to see in a thriller film?




A few sample Responses:

Female
Yes: It's fun to scare other people
Yes - The Dark Knight (... it's the best thing ever)
No I have not been to a fim fest
Yes I'd be interested ina film about a cult
I'd expect dark lighting, mystery settings, isolated areas, possibly blood



Gender: M
No as they are often, in my veiw, by trying to seem realistic, the turn of events break my suspension of disbelief
No favourite
Never attended a film festival
A film about a cult would slightly interest me, so yes
I expect a thriller film to be realistic
Male
Yes, I do like thriller movies, though due to the wide variety within the genre it's hard to select specific reasons. The constant level of excitement within thrillers, or potentially suspense depending on the theme means I'm drawn into the story more.
Yes - I'd say Silence of the Lambs would have to be a thriller that really stood out for me. Mostly due to Anthony Hopkins' performance as Lector.
No I have not been to a film festival.
And as for cult interests I'd have to say it would depend on the interest.
 I suppose for things to see in a thriller movie, a progressing plot, not one that stands still to take in the scenery. Music as well is really important, the soundtrack of a movie can do wonders to build upon a mood.

As I expected, only one person out of the 20 asked had attended a film festival. Perhaps this ought to be a secondary target rather than a primary one, therefore I will focus more of my attention on attracting those of the right age group and Intelligence.
All bar 2 of them said they would be interested in a film about a cult which is encouraging as that is the basis for the plot in my film.
As you can see from the above, the audience expects a certain level of realism as well as suspense and isolation in a thriller which are aspects I have incorperated into the script.
On the whole this has been a very useful exercise.

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