Wednesday, 29 February 2012

Main Task -Poster - Drafting process

I decided fairly early on that I wanted the poster to feature Hattie as the central character and so I found this still from numberous that I took on location and thought that, with some editing, could serve as an excellent poster for the film.

Firstly I used a soften tool in editing to blur out the background. This is supposed to connote that things are not as they may seem and you don't know what's going on in the background. In addition I cropped the picture at the top and bottom to make it look more wide angled.

At this stage I was also testing colour for different effects before choosing to lower the saturation and exposure.

Next I used a tool called eyes bright with the setting on lighten in order to drain the colour from Hattie's face and sharpen the focus on her face at the same time.

I then started adding text, downloading the steeltongs font to replicate professional film posters. Then chose this font from a selection on the website as this looked most creepy without drifting too far into the horror genre. In addition the shape of the text looks like a craving so perhaps Freedom has been craved into one of the trees in the woods, linking the film to the text choice.
Impact has been used on the names of the actors as it's bold and stands out.
Finally, the main title and the names of the actors were faded and 'overlay' was applied so that the back ground colours/ images comes through the text: with the exception of the word Todd as black on black does not show up.

Currently a finalised slogan needs to be drawn up, the date added and audience feedback is needed before finalising the poster.

The following pictures were edited using Picnik






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